About face~it scarves

face~it is a unique and easy-to-use disposable face scarf designed for use in women’s fitting rooms, reducing damage and marking to clothes and providing customers with a hygienic way to change.

It was a fitting room experience that led to one Australian woman forming an idea that has since developed into face~it scarves, a ground-breaking invention now revolutionising the women’s fashion industry.

Tired of finding garments spoiled by makeup, perspiration and sunscreen stains, Nicole Jureidini decided to invent a product like nothing else on the market – Australia’s first disposable face scarf for use in change rooms.

Today the savvy Adelaide-based business entrepreneur has her pioneering product used in the fitting rooms of hundreds of women’s fashion boutiques and retailers across Australia.

Since its inception in 2003, the face~it system has become widely recognised in the fashion industry as the smart, economical solution to dry cleaning costs and allows retailers to take customer service to a new level.

face~it has a diverse range of clients from boutiques to major retail chains across Australia and demand for the scarves continues to grow.

face~it protects your garments.